The Most Popular Car in the U.S., the Honda Accord, Continues as #1 in Owner Loyalty, According to IHS AutomotiveThe Honda Accord has been recognized by IHS Automotive for having the highest Model Loyalty in the Non-Luxury Traditional Mid-Size Car Segment for the 2014 model year. This is the second year in a row the Accord, America's most popular car with individual buyers*, has been recognized by IHS Automotive with a loyalty award** for superior performance in owner retention. "Customer loyalty is one of the key measurements of product excellence and customer satisfaction," said John Mendel, executive vi...
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The Most Popular Car in the U.S., the Honda Accord, Continues as #1 in Owner Loyalty, According to IHS Automotive
